Here’s an interesting development on the gender equality front. Chuck Wendig raises some salient points in his latest post on gender divisions in popular culture. Apparently, DC comics is marketing their new super hero comic books as ‘Just for girls’. Below is an excerpt from the post quoting the DC press release:
“…an exciting new universe of Super Heroic storytelling that helps build character and confidence, and empowers girls to discover their true potential.”
“Developed for girls aged 6-12, DC Super Hero Girls centers on the female Super Heroes and Super-Villains of the DC Comics universe during their formative years…”
“I am so pleased that we are able to offer relatable and strong role models in a unique way, just for girls.” (end excerpt)
So? What do you think? What’s your take on DC’s decision to market to ‘girls only’?