“…an exciting new universe of Super Heroic storytelling that helps build character and confidence, and empowers girls to discover their true potential.”
“Developed for girls aged 6-12, DC Super Hero Girls centers on the female Super Heroes and Super-Villains of the DC Comics universe during their formative years…”
“I am so pleased that we are able to offer relatable and strong role models in a unique way, just for girls.” (end excerpt)
So? What do you think? What’s your take on DC’s decision to market to ‘girls only’?