“…an exciting new universe of Super Heroic storytelling that helps build character and confidence, and empowers girls to discover their true potential.”
“Developed for girls aged 6-12, DC Super Hero Girls centers on the female Super Heroes and Super-Villains of the DC Comics universe during their formative years…”
“I am so pleased that we are able to offer relatable and strong role models in a unique way, just for girls.” (end excerpt)
So? What do you think? What’s your take on DC’s decision to market to ‘girls only’?
Well, when you have Emily’s List’s new tagline say, “Run Like a Girl,” you can’t expect others not to jump on the bandwagon. Feminists are obviously doing the same thing. MsRepresentation, a Washington, D.C., women’s campaign fund, is geared toward electing more women in government. What’s good for the goose, and all that. I say whatever puts women forward is okay with me.
Unfortunately it doesn’t put women forward – it perpetuates the idea that we are not equal and must be treated differently.
Exactly my point, Yvonne. We’re doing it to ourselves. Still, a female superhero is fine with me as long as she gets the drop on the male villain. 🙂
As long as we keep thinking in terms of “separate” we will never achieve equality. This only serves to keep the differences alive. It’s backwards thinking.
I agree. It is pandering instead of building.
Yes, in a condescending way.
I see where Polly’s coming from–but I have to agree with Yvonne in that as long as women/girls are considered separate, we won’t achieve equality. It’s interesting–superhero comics were one of my go-tos when I was a kid. There was Wonder Woman, Bat Girl, Superwoman, etc. whereas novels in the genre I liked to read (spy thrillers/suspense) rarely (if ever) had a strong female protagonist I could identify with. Things are changing, albeit slo-o-o-wly.
This is a peeve of mine, frankly. You can’t have it both ways…assimilate and adjust, or keep on asking to be treated differently and advance the bias. In my humble opinion, that is….:)